Maria Cappello Machado
VP and Founder
Ms. Machado has spent the past ten years pushing the boundaries of educational software. She is responsible for transforming our understanding of what is possible with a digital tutor, particularly in the areas of motivation, psychology and personality. Recognizing that learning is straightforward with a motivated student, difficult for unmotivated students, she has been instrumental in developing the technology that puts a human touch on a digital system.
Maria is also an accomplished video producer, animator and artist. Among her other accomplishments, she has developed the video production and post-production technology that supports rapidly creating large sequences of high quality video at a production cost far below current industry standards. Working in the genre of Abel Gance, she has developed a video style that both allows rapid customization of video content at the time of presentation as well as the ability to specifically tune the video to the needs and requirements of individual viewers.
Since co-founding Acuitus, Maria has been responsible for guiding and managing a diverse team of talented engineers and artists. Prior to joining Acuitus she also held an executive position at Chalice which she co-founded in 1997, an educational software company that developed technology for teaching kindergarten through 8th grade mathematics. Aimed at the home market, this product used Pixar-quality animation and a strong tutoring capability to augment students' work in the classroom. As with Acuitus, Maria’s focus was on developing high-quality video media that delivered measurably superior educational impact while slashing the cost of developing content.
Maria has a B.S. in Business Management and Information Systems from California Polytechnic State University in San Luis Obispo, California. She is married and has two children.